We Rock Digital Marketing Amplified
Welcome to the We Rock DM podcast hosted by Daniel Bisett, an award-winning digital marketing instructor at the McCombs Business School at the University of Texas, and Creative Director Tricia Elizabeth Ulberg. During our show, we dissect/diagnose/discuss your current digital marketing strategy and/or business website as regards: SEO, SEM, SMM, PPC, Performance, Analytics, UX/UI, etc. You’ll get a ton of actionable information and ideas to help your business move forward. Come play with us, won’t you?
Meet Your Hosts
Daniel Bisett
Daniel is an award-winning digital marketing instructor at the the McCombs Business School at the University of Texas. Daniel has an extensive background in teaching and a passion for digital marketing. A long-time agency owner, he’s worked with clients large and small, including Rambler Sparkling Water and Google. When Daniel isn’t teaching, geeking out in WordPress, or designing websites for clients, he’s starring in acting roles, hangin’ on the porch with his pups or chasing his four kids around the yard in Wimberely, Texas.
Tricia Elizabeth Ulberg
Tricia is an experienced creative director, and a digital marketing and web design instructor at the McCombs Business School at the University of Texas. Having started her design career in the Seattle area, she’s worked as web designer for companies such as ESPN.com, Expedia, and Microsoft as well as an array of other companies in the tech industry. When Tricia isn’t designing websites or teaching, she’s getting inky in her Spicewood, Texas screen printing studio, working on art projects, or driving her teenage daughter to band practice.
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Episodes
Monday Dec 04, 2023
Monday Dec 04, 2023
In this episode, Daniel and Tricia interview April White, the CEO of Trust Relations, a strategic communications agency. April shares her journey in the PR industry and the pain points that led her to start her own agency. She discusses the importance of diversity and inclusivity in the PR industry and how Trust Relations is redefining the traditional PR paradigm. April explains the role of PR in the marketing mix and how it complements digital marketing efforts. She emphasizes the importance of messaging and branding in PR to build credibility and show, rather than tell, a brand's value.
Takeaways
Diversity and inclusivity are crucial in the PR industry to foster creativity and different perspectives.
Virtual agencies and freelance experts can provide flexibility and expertise without the need for expensive office spaces.
PR plays a vital role in the marketing mix, complementing digital marketing efforts by building credibility and showcasing a brand's value.
Effective messaging and branding are essential in PR to show, rather than tell, a brand's value and differentiate it from competitors.
Chapters
00:00 Introduction and Guest Introduction
03:15 April White's Background and Journey in PR
06:17 Pain Points in the PR Industry and Trust Relations
09:46 Creating a Diverse and Inclusive PR Agency
12:38 Virtual Agency and Freelance Experts
16:25 Gender Dynamics in the PR Industry
22:02 The Role of PR in the Marketing Mix
23:48 The Complementarity of PR and Digital Marketing
32:57 The Importance of Messaging and Branding in PR
Wednesday Oct 25, 2023
Taylor Rudd | Wearing Multiple Hats in Marketing | We Rock DM Amplified
Wednesday Oct 25, 2023
Wednesday Oct 25, 2023
🎙 Welcome to another riveting episode of We Rock DM Amplified! 🎙
In this episode, your hosts Daniel Bissett and Tricia Elizabeth Ulberg are joined by the one and only Taylor Rudd, Director of Marketing at Commit Consulting. But hold your horses—Taylor isn't your run-of-the-mill marketer. No, siree! He's a hybrid professional with a knack for both strategy and execution, a rare gem in today's dynamic marketing landscape.
Why Should You Listen?
Rebranding Real Talk: Ever wondered what goes into a rebranding strategy? Taylor spills the beans on Commit Consulting's recent transformation.
Blurring Boundaries: As a hybrid marketer, Taylor defies traditional roles. Learn how you can wear multiple hats without losing your head!
The Future is Now: Taylor and our hosts delve into what's next for digital marketing. Whether you're a skeptic or an enthusiast, you won't want to miss this.
Who's This For?
Marketing professionals looking to up their game
Business owners seeking actionable insights
Digital marketing newbies & veterans
Anyone intrigued by the ever-changing world of marketing
So, what are you waiting for? Hit that play button, and let's amplify your digital marketing acumen together!
Wednesday Sep 13, 2023
Fernanda Gratton and Katie Westman | We Rock DM Amplified
Wednesday Sep 13, 2023
Wednesday Sep 13, 2023
🎧 Tune in to the latest episode of We Rock DM Amplified, where we're joined by digital marketing maven, Fernanda Gratton and Katie Westman! Known for her innovative approaches in the field, Fernanda brings a wealth of knowledge on marketing for specialized niches, like marijuana dispensaries.
In this insightful episode, hosts Daniel Bisett and Tricia Elizabeth Ulberg explore a range of topics with Fernanda, including crafting engaging content and navigating the complexities of today's digital landscape specifically around Marijuana/Canabis Dispensaries. With the added layer of brilliance from our second guest, Katie Westman, this is a conversation you don't want to miss!
Get ready to enrich your understanding of digital marketing in this fast-paced, ever-evolving industry. Click below to listen now! 🎙️
#FernandaGratton #KatieWestman #WeRockDMAmplified #DigitalMarketing #SpecializedNicheMarketing #Canabis #Dispensaries #Marijuana #ContentStrategy
Thursday Sep 07, 2023
Chris Burns | We Rock DM Amplified
Thursday Sep 07, 2023
Thursday Sep 07, 2023
🎧 Welcome to another episode of We Rock DM Amplified! In this enlightening conversation, we're joined by Chris Burns, a seasoned digital marketing coach, podcaster, and author who has made social media marketing both easy and fun. Chris has worked in the field for over 20 years and has helped hundreds of businesses scale through effective digital strategies.
In this episode, we dig deep into the essentials of revitalizing stale marketing, making digital efforts enjoyable, and generating real results. Tune in to get your dose of #MarketingInspiration and actionable tips that could be a game-changer for your business.
Don't miss out on this value-packed episode; click below to listen now! 🎙️
#ChrisBurns #WeRockDMAmplified #DigitalMarketing #MarketingInsights #SocialMediaMarketing #StrategyExecution
Friday Jul 21, 2023
Dustin Hayes | Red, White and Bad Ass Brew | We Rock DM Amplified
Friday Jul 21, 2023
Friday Jul 21, 2023
In this riveting episode of We Rock DM Amplified, we had the pleasure of hosting Dustin Hayes, the brains behind the Veteran Owned & Operated business, Red White and Bad Ass Brew. Beyond being just a fantastic coffee brand that supports the worthy nonprofit, Shelter to Soldier, Dustin has navigated the challenges of starting a business as a veteran, honing his marketing strategies and aligning them with his core target market.
We dived deep into the essential topics, from identifying your core target audience to optimizing your content strategy to speak directly to them. Dustin shared his insightful views on why it's critical to focus on platforms where your core audience is actively engaged, and how to grow other channels later.
His journey is a testament that nothing is given; you have to work hard to earn your wins, both in the world of sports and in your marketing efforts. This episode is a must-listen for those looking to draw inspiration from a business that successfully intertwines passion, purpose, and effective marketing. Join us in amplifying your digital marketing skills with real-life examples from industry leaders.
Don't miss this episode packed with invaluable insights and narratives of grit and determination. Tune in now!
Wednesday Jul 12, 2023
Pam Hults | We Rock Dm Amplified
Wednesday Jul 12, 2023
Wednesday Jul 12, 2023
In this podcast episode, Pamela Hults, an account manager with WSI Digital Marketing Services and a former photojournalist, shares her journey of transitioning from photography to digital marketing.
She explains how the pandemic shutdown forced her to reevaluate her career and seek a plan B. Pam then narrates her experience attending a digital marketing boot camp at the University of Texas, where she met Daniel and Tricia.
She describes the initial doubts she had about her abilities but shares how the supportive environment and effective teaching style of the boot camp helped her gain confidence.
Friday Jun 23, 2023
Mia Umanos | CEO of Clickvoyant | We Rock DM Amplified
Friday Jun 23, 2023
Friday Jun 23, 2023
In our latest conversation, we had the pleasure of learning from Mia Umanos, CEO of Clickvoyant. We delved into an array of interesting topics, including the nuances of GA4, which Mia charmingly refers to as the new 'Dubai' of Analytics.
We also navigated the captivating landscape of AI - discussing Process AI, LLM AI, and Generative AI - and their powerful roles in data and statistical analysis. Perhaps most importantly, we had an insightful conversation around empathy in marketing - a critical element in truly connecting with our audiences.
We genuinely enjoyed this conversation and believe you will too. It's not just about adding to your knowledge, it's about understanding the 'why' and 'how' behind these topics. Give it a listen when you can.
Client website: https://www.clickvoyant.com/
#WeRockDMAmplified #MiaUmanos #ClckVoyant #GA4 #AI #DataAnalysis #Analytics #Empathy #MarketingWithEmpathy #GoogleAnalytics
Monday Jun 05, 2023
Alyse Deanda-Zagata | Joli Fashion Society | We Rock DM Amplified
Monday Jun 05, 2023
Monday Jun 05, 2023
Welcome to the latest episode of We Rock DM Amplified on YouTube Live, where we continue our journey of amplifying your knowledge in the web world. Today, we have an exciting guest - the dynamic and innovative, Alyse Deanda-Zagada.
Alyse, a trailblazer in the fashion industry, is the genius behind the renowned Joli Fashion Society. Through her creative endeavors, she skillfully merges the worlds of fashion and technology, building an influential community along the way.
In this episode, your hosts, Daniel Bisett and Tricia Ulberg, will delve into an insightful conversation with Alyse, exploring the intersection of fashion, web technologies, and community-building.
Join us for a fascinating ride as we uncover Alyse's journey, her strategies, and her visions for the future of fashion in a digital world. This is an episode you won't want to miss! Remember to like, share, and subscribe to stay updated with our content. Let's amplify your web understanding together!