We Rock Digital Marketing Amplified

Tony Passey | The Future of Digital Marketing in Education and Beyond |.We Rock DM Amplified

We are excited to welcome Tony Passey to our podcast. Tony is a marketing professor at the University of Utah and a key figure in the Master of Business Creation program where cohost Tricia Ulberg is currently a student. With over 20 years of startup experience, Tony's been involved in everything from recruiting to e-commerce and marketing. He's the founder of Fire Toss, a top marketing and web development firm, which was.acquired in 2022, but he still collaborates closely with the team. 
In the classroom, Tony's known for creating hands-on project-based digital marketing curriculums that give students real-world experience. He's also a leading instructor in the Goldman Sachs 10K Small Business Program and has earned accolades like the Utah V100 and MWCN 100.

Thom Singer | Austin Technology Council | Building Tech Communities | We Rock DM Amplified

Welcome to We Rock DM Amplified! In this episode, hosts Daniel Bisett and Tricia Ulberg sit down with Thom Singer, the CEO of the Austin Technology Council, to explore his remarkable journey in the tech industry. Thom shares his passion for fostering community, collaboration, and conversations within Austin's vibrant tech ecosystem.
With over three decades of experience, Thom has been instrumental in shaping the local tech scene and has inspired countless professionals as a keynote speaker at over 1400+ conferences. Listen in as he delves into the fascinating "History of Austin Tech" and offers his vision for the future of technology in our city.
Join us for an insightful conversation with one of Austin's tech leaders and learn about the importance of building strong tech communities.
Highlights:
Thom Singer's journey in the tech community
Building community, collaboration, and conversations in Austin tech
Insights from Thom's experience as a keynote speaker
The "History of Austin Tech"
Future vision for technology in Austin
Don't miss this engaging episode with Thom Singer! Subscribe to We Rock DM Amplified for more conversations with industry leaders and stay updated on the latest in digital marketing and technology.
#WeRockDMAmpified #TechCommunity #AustinTech #ThomSinger #AustinTechnologyCouncil #TechPodcast #CommunityBuilding #KeynoteSpeaker #HistoryOfAustinTech #TechLeadership

Kevin Rayhons | Amplifying Element Kombucha: A Conversation | We Rock DM Amplified

Welcome to another episode of We Rock DM Amplified! In this episode, we sit down with Kevin Rayhons, the passionate founder of Element Kombucha, to explore his journey in revolutionizing the kombucha market. Kevin shares his mission of spreading the health benefits of kombucha and his innovative approach to marketing his brand.
Join us as we delve into Kevin's current strategies for growing Element Kombucha’s digital presence and discuss actionable insights to further elevate his marketing game. We cover a range of topics, including:
The story behind Element Kombucha and Kevin’s inspiration for starting the brand.
The unique challenges and opportunities in the kombucha market.
Effective social media tactics to engage with audiences and build a loyal community.
Website optimization tips for better user experience and SEO.
Content marketing strategies to educate and attract customers.
Leveraging influencer collaborations to expand reach and credibility.
Whether you’re a digital marketing enthusiast, an aspiring entrepreneur, or simply a kombucha lover, this episode is packed with valuable tips and inspiration. Don’t miss out on Kevin’s expert advice and our discussion on taking Element Kombucha to the next level.
Tune in now and join the conversation!

Zach Hale | Exploring Automotive Innovation and Digital Marketing | We Rock DM Amplified

In this exciting episode of We Rock DM Amplified, we are joined by the visionary Zach Hale, the founder of Dune Automotive and Pro Auto Films. Zach is revolutionizing the automotive industry with exceptional customer service at Dune Automotive and top-tier automotive film solutions at Pro Auto Films.
Today, we dive deep into Zach's digital marketing strategies, exploring how he connects with his target audience and drives growth for his businesses. From leveraging social media and optimizing for search engines to engaging customers through innovative content marketing, Zach shares his insights and experiences that have propelled his success.
Whether you're an automotive enthusiast, a marketing professional, or simply curious about the latest in digital marketing, this episode is packed with valuable information and expert advice tailored to help you achieve your business goals.
Tune in for an insightful conversation that's sure to rev up your engines and elevate your marketing game!
Highlights:
Zach’s journey into the automotive industry
Digital marketing strategies for Dune Automotive and Pro Auto Films
Engaging and connecting with target audiences
Expert advice on achieving business growth through marketing
Don’t miss out on this dynamic discussion. Hit play and join us for another fantastic episode of We Rock DM Amplified!

April White | CEO of Trust Relations | The Role of PR in Marketing | We Rock DM Amplified

In this episode, Daniel and Tricia interview April White, the CEO of Trust Relations, a strategic communications agency. April shares her journey in the PR industry and the pain points that led her to start her own agency. She discusses the importance of diversity and inclusivity in the PR industry and how Trust Relations is redefining the traditional PR paradigm. April explains the role of PR in the marketing mix and how it complements digital marketing efforts. She emphasizes the importance of messaging and branding in PR to build credibility and show, rather than tell, a brand's value.
Takeaways
Diversity and inclusivity are crucial in the PR industry to foster creativity and different perspectives.
Virtual agencies and freelance experts can provide flexibility and expertise without the need for expensive office spaces.
PR plays a vital role in the marketing mix, complementing digital marketing efforts by building credibility and showcasing a brand's value.
Effective messaging and branding are essential in PR to show, rather than tell, a brand's value and differentiate it from competitors.
Chapters
00:00 Introduction and Guest Introduction
03:15 April White's Background and Journey in PR
06:17 Pain Points in the PR Industry and Trust Relations
09:46 Creating a Diverse and Inclusive PR Agency
12:38 Virtual Agency and Freelance Experts
16:25 Gender Dynamics in the PR Industry
22:02 The Role of PR in the Marketing Mix
23:48 The Complementarity of PR and Digital Marketing
32:57 The Importance of Messaging and Branding in PR

Taylor Rudd | Wearing Multiple Hats in Marketing | We Rock DM Amplified

🎙 Welcome to another riveting episode of We Rock DM Amplified! 🎙
In this episode, your hosts Daniel Bissett and Tricia Elizabeth Ulberg are joined by the one and only Taylor Rudd, Director of Marketing at Commit Consulting. But hold your horses—Taylor isn't your run-of-the-mill marketer. No, siree! He's a hybrid professional with a knack for both strategy and execution, a rare gem in today's dynamic marketing landscape.
Why Should You Listen?
Rebranding Real Talk: Ever wondered what goes into a rebranding strategy? Taylor spills the beans on Commit Consulting's recent transformation.
Blurring Boundaries: As a hybrid marketer, Taylor defies traditional roles. Learn how you can wear multiple hats without losing your head!
The Future is Now: Taylor and our hosts delve into what's next for digital marketing. Whether you're a skeptic or an enthusiast, you won't want to miss this.
Who's This For?
Marketing professionals looking to up their game
Business owners seeking actionable insights
Digital marketing newbies & veterans
Anyone intrigued by the ever-changing world of marketing
So, what are you waiting for? Hit that play button, and let's amplify your digital marketing acumen together!

Fernanda Gratton and Katie Westman | We Rock DM Amplified

🎧 Tune in to the latest episode of We Rock DM Amplified, where we're joined by digital marketing maven, Fernanda Gratton and Katie Westman! Known for her innovative approaches in the field, Fernanda brings a wealth of knowledge on marketing for specialized niches, like marijuana dispensaries.
In this insightful episode, hosts Daniel Bisett and Tricia Elizabeth Ulberg explore a range of topics with Fernanda, including crafting engaging content and navigating the complexities of today's digital landscape specifically around Marijuana/Canabis Dispensaries. With the added layer of brilliance from our second guest, Katie Westman, this is a conversation you don't want to miss!
Get ready to enrich your understanding of digital marketing in this fast-paced, ever-evolving industry. Click below to listen now! 🎙️
#FernandaGratton #KatieWestman #WeRockDMAmplified #DigitalMarketing #SpecializedNicheMarketing #Canabis #Dispensaries #Marijuana #ContentStrategy
 

Chris Burns | We Rock DM Amplified

🎧 Welcome to another episode of We Rock DM Amplified! In this enlightening conversation, we're joined by Chris Burns, a seasoned digital marketing coach, podcaster, and author who has made social media marketing both easy and fun. Chris has worked in the field for over 20 years and has helped hundreds of businesses scale through effective digital strategies.
In this episode, we dig deep into the essentials of revitalizing stale marketing, making digital efforts enjoyable, and generating real results. Tune in to get your dose of #MarketingInspiration and actionable tips that could be a game-changer for your business.
Don't miss out on this value-packed episode; click below to listen now! 🎙️
#ChrisBurns #WeRockDMAmplified #DigitalMarketing #MarketingInsights #SocialMediaMarketing #StrategyExecution